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The Waterstone's Challenge

A two-part experiment in book marketing

Jennifer Rohn

www.lablit.com/series/14

  • The Waterstone's Challenge

    LabLit asked a major bookseller to consider profiling "Lab Lit" novels as an experiment in selling a new "genre" – and they were up for it!

    www.lablit.com/article/26

  • The Waterstone’s Challenge, Part Two

    Can consumers be enticed to buy ‘lab lit’ fiction? All is revealed!

    www.lablit.com/article/76